Google Ads for Contractors / By a Contractor
Learn how to build, run and understand your own Google Search campaigns—from a contractor who has spent his own money running ads for his contracting businesses.
Who it is for
For contractors who already have a Google Ads account and understand the basics. You don't need to become a Google Ads expert. You need enough understanding to see where your money is going and make informed decisions about what should—or shouldn't—change.
First, build the campaign
You are paying Google real money. You should be able to look at your account and understand what the hell it is doing.
The course walks through conversions, bidding, networks, locations, campaign settings, AI Max, keywords and match types, ad groups, ads, budgets and audience settings. It also makes clear what you are giving Google permission to do with your money. Clicking whatever Google recommends isn't a strategy.
It is Search—not every Google Ads product—on purpose.
Then, see actual account analysis
The course opens historical contractor account data and works through searches, conversions, keywords, locations, schedules and spend. Look for meaningful patterns. Give the data time to tell you something useful.
Find identifiable leaks
Within the Search Terms Google individually disclosed, $509.95 was spent on terms subsequently excluded in one course example.
That is identifiable spend on those disclosed terms—not a claim about a campaign's total wasted spend. A campaign can produce sold work and still have searches worth investigating. The course shows you how to look for them.
Then put AI to work
Once you understand what you are looking at, the course shows how to build an AI Google Ads Specialist and connect it to your Google Ads account.
Ask what deserves attention, which keywords cost the most, how locations compare and which disclosed Search Terms are worth investigating. The course also covers scheduling recurring AI analysis and reporting, plus specialist AI agents working together for consumer research, ad copywriting, critique and improvement.
A few straight answers
$599. Once.
No calls. No subscription. No bullshit.