About / The founder
Contractor first.
Marketing second.
Marketing Stuff for Contractors exists to give contractors practical products that solve real marketing problems—built by somebody who has had to pay for those problems himself.
not a stock portrait.A genuine founder photo can go here when it is supplied and approved for use.
Why this exists
I made the same marketing mistakes.
More than 25 years in contracting, and more than $1 million of his own money spent on Google Ads for contracting businesses, informs the work here.
The founder used to think customers needed to hear about years in business, quality, workmanship and experience. Customers were worried about their project while the contractor was rambling about how cool he was. That's the problem KIT was built to solve.
Google Ads brought in customers, and it also charged for clicks that never should have happened. That's why the course focuses on seeing what the account is actually doing before changing it.
No guru credentials
Real work. Real money. Real responsibility.
This business is not here to keep contractors in a funnel. It is here to make useful products they can use.
Here's your product. It's excellent. Go make money. KIT's right here when you need it.The business philosophy
- No forced consultation before a product.
- No generic template pretending to understand every contractor.
- No agency relationship hidden inside a course checkout.
- No fake result promise to close a sale.
One business. Two products.
Different problems.
Same contractor lens.
KIT starts before the click—by giving a contractor a landing page that speaks to the project their customer is actually thinking about.
Google Ads for Contractors starts after the click—by helping a contractor build, understand and assess Google Search advertising with actual account context.
Neither product requires an account manager, sales call or ongoing subscription to exist. That is the point.
Evidence & boundaries